Over the years a great number of studies have tried to show which Google ranking factors are the most important. Recently another big SEO Ranking Factors study came out – this time from the tool provider SEMRush.
Although I very much appreciate all SEO studies as a basis for discussions about what might be important ranking factors most of them suffer from many of the same basic flaws and often conclusions are made that are just not valid and most certainly don’t align with my professional experience about what is actually working.
The most recent study from SEMRush is better than most but many of the problems remain the same. In this post I will look closer at a few of the main problems and why I think the real value is limited.