Does web site speed optimization really work as well as some of us claim? Is it worth all the time and money it takes?

Yes, yes and yes! Not sure you believe me? Read on …

In this article I will present a case that demonstrates how one of our clients manage to increase their organic search visibility with 90% just from optimizing the speed of the website according to our specifications.

90% …! Think again. What other single action can you take that will give you such a dramatic increase in search visibility? On top of that comes all the other benefits of having a faster website.

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We just got home after yet another great Search Marketing Conference: SMX London 2017.

I spoke at the first Search Conference in year 2000 and have worked with Search Technology and SEO for over 20 years now, so you might think I have nothing more to learn from going to events like this. Think again! I do (if it’s a good conference and SMX always is).

So let me you you are brief overview of a few of the many things I learned at SMX London this year …

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Anyone that have been trying to implement AMP on a website know what a nightmare it can be to get everything right.

Google constantly change the standards without any warnings or proper backward compatibility, the official tools for testing is inconsistent, Google Search Console report AMP Titles as a duplicate problem and now we have new, even more serious problem …

Google is showing links to AMP pages in search results to desktop users!

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